The 99 Giving Day - Tencent
The 99 Giving Day - Tencent
The 99 Giving Day - Tencent
Customer Research & User Experience Design Center
Customer Research & User Experience Design Center
Customer Research & User Experience Design Center
From March to October 2021, I worked as a UIUX Designer at Tencent at their Customer Research & User Experience Design Center. During this period, I completed one major project - the 99 Giving Day, and 2 side projects.
A quick summary of the major project:
The main idea of the 99 Giving Day is to use digitization to help people in need across China, and encourage more people to participate in the event. On the Tencent charity platform, users can get small red flowers through acts of public welfare, such as donating money, donating steps, and answering questions.
From March to October 2021, I worked as a UIUX Designer at Tencent at their Customer Research & User Experience Design Center. During this period, I completed one major project - the 99 Giving Day, and 2 side projects.
A quick summary of the major project:
The main idea of the 99 Giving Day is to use digitization to help people in need across China and encourage more people to participate in the event. On the Tencent charity platform, users can get small red flowers through acts of public welfare, such as donating money, donating steps, and answering questions.
Selected cases Overview - 99 Giving Day (Education sector - underprivileged students in China)
Selected cases Overview - 99 Giving Day (Education sector - underprivileged students in China)
01. Themed Promotional Pages
01. Themed Promotional Pages
Design Goal:
- To increase exposure to education in rural areas.
- To increase user engagement.
User Needs:
- Easy to operate; have a straightforward and quick donation process.
- Know what can be done and what results can be achieved clearly.
- Desire to feel connected.
Design Solutions:
- Provide different ways to donate on the home page.
- Emotional design; use visuals to enhance messages.
- Show the results immediately after the donation. (Example: You helped a student get a notebook.)
Design Goal:
- To increase exposure to education in rural areas.
- To increase user engagement.
User Needs:
- Easy to operate; have a straightforward and quick donation process.
- Know what can be done and what results can be achieved clearly.
- Desire to feel connected.
Design Solutions:
- Provide different ways to donate on the home page.
- Emotional design; use visuals to enhance messages.
- Show the results immediately after the donation. (Example: You helped a student get a notebook.)
Wireframe
Wireframe
The Outcome
The Outcome
02. Promotional Posters
02. Promotional Posters
Design Goal:
- Broadcast underprivileged students’ needs to the public through visual design.
- To increase user engagement.
- Stimulate users' empathy.
Design Goal:
- Broadcast underprivileged students’ needs to the public through visual design.
- To increase user engagement.
- Stimulate users' empathy.
Design Samples
Design Samples
The Outcome
The Outcome
03. Reward Pages
03. Reward Pages
Design Goal:
- Encourage users to share their certificates and invite new users to engage in new events.
- Express our gratefulness to the users and encourage them to participate in more related activities.
Design Goal:
- Encourage users to share their certificates and invite new users to engage in new events.
- Express our gratefulness to the users and encourage them to participate in more related activities.
04. Donation Pages
04. Donation Pages
Design Goal:
- Broadcast underprivileged students’ needs to the public, and be specific about what type of help they need.
- Easy to engage with.
- Stimulate users' empathy through design.
- Provide a real-time record of the number of donations.
Design Goal:
- Broadcast underprivileged students’ needs to the public, and be specific about what type of help they need.
- Easy to engage with.
- Stimulate users' empathy through design.
- Provide a real-time record of the number of donations.
