Innovative app for cultural inheritance-Tencent

CeraHome

METHODS

Introduction

This is a Tencent special evaluation task for interns by grouping UI and UX designers from different backgrounds to work on a challenging topic. The topic for our group is to disseminate the traditional ceramic culture to the public.

Domain research, competitive analysis, user journey, user persona, interview, survey, wire-frame, App map, low-fidelity prototypes, high-fidelity prototypes, usability test.

Timeline

Role

Teams

May-Oct,2021 | 25 weeks

UI Design Lead | UX Designer

Mengting Li | Haifeng Li | Jing Wang

mentors

Rui | Zhen Tang

UX design process

UI Design Process

Brainstorming

Keywords from our interviewers

Ceramics should not just lay in the museums, they should be back into people's life.

The best way to bring the old traditional culture back to the public is to let young people accept them and pass it on.

Name

"I hope I can discover different kinds of ceramics that can decorate my home in the app."

Quote from the interviewer

CeraHome

Logo Design

”家“ is the Chinese character of "Home". We combined the shape of the ceramic and the strokes of the letter "家" into a new form. Also in the process of reviving the culture, people play an essential role. Therefore, we included people as well in the logo.

Color Pallete

"I hope I can discover different kinds of ceramics that can decorate my home in the app."

What are their similarities? 

The clay

Mood Board

Logo & icon

Design Solution

The Use of Circles.

Radius: 16px & 12 px

Ceramic e-commerce platform

A community based platform for Gen Z

Immersive shopping experience

Users can see what the products are like when placed in the environment.

Discover Artist
Nan Zhu: Ceramic and nature
Discover Brand
Bosa Cermiche
Discover Product
Ceramic Vase
Bosa Cermiche West...
Chinese | Western
European
$69.90
lotot Ceramic Patten...
$44.50
Jingdezhen Ceramic...
$10.80
Bosa Cermiche Living...
$29.00
Underglazes｜Chinese
European
Bosa Cermiche Vase...
$67.00
European
Mordern｜Japanese
European
soremo Ceramic...
Japanese
$11.00
DECO Modern Bowl...
$12.00
Bosa Cermiche Coffee...
$35.80
ceramic dish set
2021.7.21-8.5
Shanghai Ceramic Exhibition
All
Drinkware
Tableware
Decoration
Dinnerware
Tea Cups

AR shopping experience

Users can overlay products anywhere in their home, play around with the space!

Community

A space for ceramic artists to promote their work