Innovative app for cultural inheritance-Tencent
CeraHome
METHODS
Introduction
This is a Tencent special evaluation task for interns by grouping UI and UX designers from different backgrounds to work on a challenging topic. The topic for our group is to disseminate the traditional ceramic culture to the public.
Domain research, competitive analysis, user journey, user persona, interview, survey, wire-frame, App map, low-fidelity prototypes, high-fidelity prototypes, usability test.
Timeline
Role
Teams
May-Oct,2021 | 25 weeks
UI Design Lead | UX Designer
Mengting Li | Haifeng Li | Jing Wang
mentors
Rui | Zhen Tang
Innovative app for cultural inheritance_Tencent
CeraHome
Timeline
Role
Teams
May-Oct,2021 | 25 weeks
UI Design Lead| UX Designer
Mengting Li | Haifeng Li | Jing Wang
mentors
Rui | Zhen Tang
METHODS
Introduction
This is a Tencent special evaluation task for interns by grouping UI and UX designers from different backgrounds to work on a challenging topic. The topic for our group is to disseminate the traditional ceramic culture to the public.
Domain research, competitive analysis, user journey, user persona, interview, survey, wire-frame, App map, low-fidelity prototypes, high-fidelity prototypes, usability test.
Innovative app for cultural inheritance-Tencent
CeraHome
METHODS
Introduction
This is a Tencent special evaluation task for interns by grouping UI and UX designers from different backgrounds to work on a challenging topic. The topic for our group is to disseminate the traditional ceramic culture to the public.
Domain research, competitive analysis, user journey, user persona, interview, survey, wire-frame, App map, low-fidelity prototypes, high-fidelity prototypes, usability test.
Timeline
Role
Teams
May-Oct,2021 | 25 weeks
UI Design Lead | Collaborate with UX Designer
Mengting Li | Haifeng Li | Jing Wang
Mentors
Rui | Zhen Tang
UX design process
The Problem
"How to reviving the traditional ceramic culture and bring it back to the public?"
The Context
This is a challenging topic provided by the department to revive the traditional ceramic culture. The original iteration is to build a formal educational APP that included articles and videos. However, traditional ceramic knowledge such as historical development, or existing ceramic artifacts can be very dry for someone who is unfamiliar with ceramic.
Then it leads to the questions:
How to pass it on? Who is the audience?
Competitive Analysis
5 different types of ceramic apps in the market
Ceramic simulation, science appreciation, education, life & community, and e-commerce platform.
The Challenges
Target Audience
Low Willingness to pay for knowledge
Low customer stickiness
"Ceramics is far from life, it belongs to the museum."
said by one of our interviewers
The challenge of traditional culture and innovative design
User Research
Users in ceramics-related industries: ceramic artists, ceramic merchants
Professional users who study ceramics: ceramic collectors, ceramic appraisal experts, ceramic-related students
Ceramic enthusiasts
Users who have some interest in ceramics but do not pay much attention to it
User Interview
Opptutiness
Inheriting culture through consumption, breaking people's traditional cognition of ceramics
Make connection with artists, reducing the distance between users and ceramics
Provides users with a scenario-based purchase method through PGC
Provides high-quality content through PUGC to help users understand ceramic culture
Innovative ways to break the limits of online purchases
Solution
How to pass it on?
Provide a community-based e-commerce platform for ceramic producers/ceramic researchers to personalize their expression and expand their influence. They can also receive financial support and creative feedback.
—Expand the culture through users.
Who is the audience?
The ceramic lovers / interior design lovers. Break the limitations of online purchasing in an innovative way. Brings traditional ceramic into modern life, and breaks the user's inherent perception of traditional ceramic culture.
To Customer
Ceramic Producers
or Researcher
CeraHome
Ceramic Lovers
Furniture/Interior Design Lovers
To Business
Wireframe
UX design process
The Problem
"How to reviving the traditional ceramic culture and bring it back to the public?"
The Context
This is a challenging topic provided by the department to revive the traditional ceramic culture. The original iteration is to build a formal educational APP that included articles and videos. However, traditional ceramic knowledge such as historical development, or existing ceramic artifacts can be very dry for someone who is unfamiliar with ceramic.
Then it leads to the questions:
How to pass it on? Who is the audience?
Competitive Analysis
5 different types of ceramic apps in the market
Ceramic simulation, science appreciation, education, life & community, and e-commerce platform.
The Challenges
Target Audience
Low Willingness to pay for knowledge
Low customer stickiness
"Ceramics is far from life, it belongs to the museum."
said by one of our interviewers
The challenge of traditional culture and innovative design
User Research
Users in ceramics-related industries: ceramic artists, ceramic merchants
Professional users who study ceramics: ceramic collectors, ceramic appraisal experts, ceramic-related students
Ceramic enthusiasts
Users who have some interest in ceramics but do not pay much attention to it
User Interview
Opportunities
Inheriting culture through consumption, breaking people's traditional cognition of ceramics
Make connection with artists, reducing the distance between users and ceramics
Provides users with a scenario-based purchase method through PGC
Provides high-quality content through PUGC to help users understand ceramic culture
Innovative ways to break the limits of online purchases
Solution
How to pass it on?
Provide a community-based e-commerce platform for ceramic producers/ceramic researchers to personalize their expression and expand their influence. They can also receive financial support and creative feedback.
—Expand the culture through users.
Who is the audience?
The ceramic lovers / interior design lovers. Break the limitations of online purchasing in an innovative way. Brings traditional ceramic into modern life, and breaks the user's inherent perception of traditional ceramic culture.
To Customer
Ceramic Producers
or Researcher
CeraHome
To Business
Ceramic Lovers
Furniture/Interior Design Lovers
Wireframe
UX design process
UI Design Process
Please check the complete UX design process on the PC device
UI Design Process
Brainstorming
Brainstorming
Keywords from our interviewers
Keywords from our interviewers
Ceramics should not just lay in the museums, they should be back into people's life.
The best way to bring the old traditional culture back to the public is to let young people accept them and pass it on.
Ceramics should not just lay in the museums, they should be back into people's life. The best way to bring the old traditional culture back to the public is to let young people accept them and pass it on.
Name
Name
"I hope I can discover different kinds of ceramics that can decorate my home in the app."
"I hope I can discover different kinds of ceramics that can decorate my home in the app."
"I hope I can discover different kinds of ceramics that can decorate my home in the app."
Quote from the interviewer
Quote from the interviewer
CeraHome
CeraHome
Logo Design
Logo Design
”家“ is the Chinese character of "Home". We combined the shape of the ceramic and the strokes of the letter "家" into a new form. Also in the process of reviving the culture, people play an essential role. Therefore, we included people as well in the logo.
”家“ is the Chinese character of "Home". We combined the shape of the ceramic and the strokes of the letter "家" into a new form. Also in the process of reviving the culture, people play an essential role. Therefore, we included people as well in the logo.
Color Pallete
Color Pallete
"I hope I can discover different kinds of ceramics that can decorate my home in the app."
"I hope I can discover different kinds of ceramics that can decorate my home in the app."
"I hope I can discover different kinds of ceramics that can decorate my home in the app."
What are their similarities?
What are their similarities?
The clay
The clay
Mood Board
Mood Board
#D88728
#D88728
primary colors
primary colors
#E9AC66
#E9AC66
secondary colors
secondary colors
#704716
#704716
secondary colors
secondary colors
Logo & icon
Logo & icon
Design Solution
Design Solution
The Use of Circles.
The Use of Circles.
Radius: 16px & 12 px
Radius: 16px & 12 px
Ceramic e-commerce platform
A community based platform for Gen Z
Immersive shopping experience
Users can see what the products are like when placed in the environment.
AR shopping experience
Users can overlay products anywhere in their home, play around with the space!
Community
A space for ceramic artists to promote their work
Ceramic e-commerce platform
A community based platform for Gen Z
Immersive shopping experience
Users can see what the products are like when placed in the environment.
AR shopping experience
Users can overlay products anywhere in their home, play around with the space!
Community
A space for ceramic artists to promote their work
Ceramic e-commerce platform
A community based platform for Gen Z
Immersive shopping experience
Users can see what the products are like when placed in the environment.
Community
A space for ceramic artists to promote their work
AR shopping experience
Users can overlay products anywhere in their home, play around with the space!