Liquor Store
Liquor Store
Integrated one-stop platform for alcohol delivery service
Integrated one-stop platform for alcohol delivery service
The Problem
The Problem
As a huge cocktail fan, I witness that most of the liquor apps in the market don't usually offer a cocktail set for customers. In order to make our own cocktail, we need to search for the product and recipe separately and it can cost a lot of time for finding all the materials. Therefore, in this project, we will focus on how to combine both services to make the process easier for users who want to make their own cocktails at home.
As a huge cocktail fan, I witness that most of the liquor apps in the market don't usually offer a cocktail set for customers. In order to make our own cocktail, we need to search for the product and recipe separately and it can cost a lot of time for finding all the materials. Therefore, in this project, we will focus on how to combine both services to make the process easier for users who want to make their own cocktails at home.
METHODS
METHODS
Domain research, competitive analysis, user journey, user persona, interview, survey, problem statement, product requirement, user stories, business goals & product goals, design principles, low-fidelity prototypes, high-fidelity prototypes, usability test.
Domain research, competitive analysis, user journey, user persona, interview, survey, problem statement, product requirement, user stories, business goals & product goals, design principles, low-fidelity prototypes, high-fidelity prototypes, usability test.
Timeline
Timeline
March-May,2022 | 12 weeks
March-May,2022 | 12 weeks
Role
Role
UI Designer | UX Designer
UI Designer | UX Designer
Team
Team
Jiacheng Jiang
Jiacheng Jiang
Advisor
Advisor
Charm Bitanga
Charm Bitanga
UX Design Process
UX Design Process
01
01
Domain Research & Opportunities
Domain Research & Opportunities
📑 Our Findings
💬 Our Approach
📑 Our Findings
Alcohol delivery is a rapidly developing market that became popular, particularly after the pandemic.
According to an industry research firm from The International Wine and Spirits Record, they “predicts that the alcohol eCommerce market will still increase by 42% this year (2021) to reach $24 billion.”
Alcohol delivery is a rapidly developing market that became popular, particularly after the pandemic.
According to an industry research firm from The International Wine and Spirits Record, they “predicts that the alcohol eCommerce market will still increase by 42% this year (2021) to reach $24 billion.”
💬 Our Approach
In the alcohol-related market, no provider is having such comprehensive functions, the users have to use multiple applications and websites for different occasions and situations. What we want to do is to utilize the development of alcohol delivery as an opportunity to establish an integrated one-stop platform for alcohol-related services.
In the alcohol-related market, no provider is having such comprehensive functions, the users have to use multiple applications and websites for different occasions and situations. What we want to do is to utilize the development of alcohol delivery as an opportunity to establish an integrated one-stop platform for alcohol-related services.
Integrated one-stop platform
Liquor Store
Integrated one-stop platform
Liquor Store
METHODS
As a huge cocktail fan, I witness that most of the liquor apps in the market don't usually offer a cocktail set for customers. In order to make our own cocktail, we need to search for the product and recipe separately and it can cost a lot of time for finding all the materials. Therefore, in this project, we will focus on how to combine both services to make the process easier for users who want to make their own cocktails at home.
The Problem
Domain research, competitive analysis, user journey, user persona, interview, survey, problem statement, product requirement, user stories, business goals & product goals, design principles, low-fidelity prototypes, high-fidelity prototypes, usability test.
Timeline
Team
UI Designer | UX Designer
Jiacheng Jiang
Advisor
March-May,2022 | 12 weeks
Charm Bitanga
Role
02
02
Competitive Analysis Insight
Competitive Analysis Insight
We researched the 7 most popular companies on the market, including our direct competitors and indirect competitors.
We researched the 7 most popular companies on the market, including our direct competitors and indirect competitors.
• Comprehensive products
• Pick-up options available
• Well compartmentalized
• Rating & comment system
• Works with advanced ID detection
• Comprehensive products
• Pick-up options available
• Well compartmentalized
• Rating & comment system
• Works with advanced ID detection
• Fast delivery
• Rating system
• Allow a bulk order
• Provides party supplies
• Fast delivery
• Rating system
• Allow a bulk order
• Provides party supplies
• Clean layout
• Diversity
• Free delivery service
• Users can book the bartender
• Clean layout
• Diversity
• Free delivery service
• Users can book the bartender
• Rating & commenting system
• Recommendation feature
• High market share
• Provides plenty of references for customers to compare prices
• Rating & commenting system
• Recommendation feature
• High market share
• Provides plenty of references for customers to compare prices
• Provides professional cocktail recipes and instructions
• Filter by base spirit
• Non-alcoholic options
• Provides professional cocktail recipes and instructions
• Filter by base spirit
• Non-alcoholic options
• High market share
• Global supplying system
• Community & culture
• Convenient and efficiency
• High market share
• Global supplying system
• Community & culture
• Convenient and efficiency
• Strong network and capital numerous users
• High market share
• Convenient
• Strong network and capital numerous users
• High market share
• Convenient
03
03
Interview Synthesis
Interview Synthesis
From 15 effective feedback
From 15 effective feedback
From 15 effective feedback
• Scanner (scan the label on the bottle)
• Comparison function
• Make cocktails at home
• Interested in having an integrated platform for cocktails to easily gather all the ingredients and recipes
• Like the rating and commenting system
• Want an efficient search engine and comprehensive categorization
• Small samples
• Non-alcoholic drinks
• Detailed description
• Accessories and snacks
> 75%
04
04
User Persona & User Journey
User Persona & User Journey
Insight: "Our users need a platform that provides comprehensive products and services to order alcohol or related accessories easily and save time and effort."
Insight: "Our users need a platform that provides comprehensive products and services to order alcohol or related accessories easily and save time and effort."
05
App Map & Low-fi Prototype
06
Usability Test Synthesis
UI Design Process
UI Design Process
07
Mood-board & Color Palette
08
The Outcome
Advanced ID detection
Users can scan their ID to ensure they reach the legal age to purchase liquors.
• Well compartmentalized
• Search and scan products easily
• Recommendation feature
• Non-alcoholic options
Home Page
Product Details
Cocktail Recipes
• Comprehensive product information
• Rating and reviews from other customers
• Related products
• Packaged ingredients and equipment
• Personalized size and units
• Related products
• Detail instruction
Advanced ID Detection
Users can scan their ID to ensure they reach the legal age to purchase liquors.
Home Page
• Well compartmentalized
• Search and scan products easily
• Recommendation feature
• Non-alcoholic options
Product Details
• Comprehensive product information
• Rating and reviews from other customers
• Related products
Cocktail Recipes
• Packaged ingredients and equipment
• Personalized size and units
• Related products
• Detail instruction
• Packaged ingredients and equipment
• Personalized size and units
• Related products
• Detail instruction